Multi-Level Marketing for SaaS
Multi-Level Marketing for SaaS:
Digital marketing has taken over the marketing space by storm. Nowadays, businesses invest more in websites, SEO, social media, and email marketing to generate leads and promote their brand. However, old-school marketing techniques such as network marketing, also known as multi-level marketing, still exist.
Multi-level marketing for SaaS involves selling the product directly to the customer using sales reps. Companies that use multi-level marketing hire salespeople to sell the product instead of relying on retail outlets or distributors. There are plenty of big brands that still rely on multi-level marketing.
How Multi-Level Marketing for SaaS Works
Multi-level marketing strategies work best for businesses or brands that rely on product sales to make profits. This marketing strategy typically uses existing customer networks to make sales and find new clients, which is why other people refer to it as network marketing.
Companies bring salespeople, distributors, and marketing experts to sell their products or services. The hired members can also recruit other people on behalf of the company. Product or service sales can be made either physically or online and the seller gets a commission upon a successful sale.
A good multi-level marketing company we would recommend for your SaaS product is Rocket SaaS. The company runs fully-fledged marketing with everything from a sales team to web designers and marketers.
The Lows of Using Multi-Level Marketing
As mentioned earlier, multi-level marketing relies on the expertise of the salespeople hired by the company. However, some marketing companies rig the system by hiring more salespeople who are underpaid. The bulk of the commission made from sales ends up in the company’s coffers.
You need to consider a couple of factors if you are a brand or product owner looking to hire a multi-level marketing team. The first thing you need to look at is where the company’s focus is. If they focus more on recruitment, this is a red flag that you should pay attention to.
Sales Techniques Used in Multi-Level Marketing
There are a couple of ways to sell goods under multi-level marketing. Old-school techniques involve using word of mouth and home visits. The salespeople also attend talks and fairs where they set up a stand.
Some salespeople use social media and influencer marketing. Both need you to have a large following on social media sites, and they are more effective in generating leads and creating brand engagements.
If used correctly, multi-level marketing is excellent, especially for brands or businesses that rely on sales only to make revenue. However, as a business owner, you need to do adequate background checks when looking for multi-level marketing companies. Some multi-level marketing firms have been exposed as pyramid schemes.
You can also leverage other marketing options for lead generation, such as video marketing, social media marketing, and influencer marketing. A good marketing strategy is also essential to turn your leads into sales.
Invest in CRM and analytic tools to help track the numbers and your strategy’s performance. Marketing is more of a numbers game; having the right tools will help you tweak your strategy for success.