Ultimate Guide to Shopify  

Think what could happen if you could transform your Shopify store into a buyer magnet! That’s the magic that good search engine optimization (SEO) can do for you. That too without paying for ads! In this guide, you’ll learn everything you need to know about Shopify e-commerce SEO and if you should hire dedicated SEO experts for the job.  

Why SEO Matters for Your Store 

Want to boost traffic and attract more customers to your store? Then SEO should be at the top of your list. Here’s why: 

• Studies show that Google is the leading source of traffic, bringing in 57.8% of all global visitors. 

• Plus, the top spot on Google’s search results gets about 27.6% of all clicks. 

How to do SEO for your Shopify store 

1. Ecommerce Keyword Research 

It is the first step in any e-commerce SEO strategy. E-commerce keyword research isn’t exactly the same as the usual keyword research (but similar). While most sites care about informational keywords, you will need a mix of informational and commercial keywords. 

Informational keywords are for people searching for answers, guides, or explanations. Content-heavy sites and blogging sites will target these keywords. But for Shopify stores, you also need to target additional keywords that show buying intent, like “raincoat for cats”. 

1. Site Architecture for Shopify 

While Shopify development is being done, it is important to note how your site’s pages are organized and structured. Because this will affect your search engine rankings. A good site structure also boosts user experience (UX). You want it to be easy for both visitors and search engine bots to navigate your store. 

You need to make sure: 

• Your site structure is simple and can grow with your store. 

• Every page is reachable within a few intuitive clicks. 

Simplicity is key. You don’t want visitors constantly hitting the back button or getting lost trying to find what they need. And you definitely don’t want to keep reorganizing your site every time you add a new product category. To avoid making a mistake, you must hire expert Shopify developers by checking their experience. 

1. Technical SEO 

Technical SEO is the behind-the-scenes work that makes sure your website runs smoothly. Shoppers might not see it, but it ensures your site is optimized for search engine crawlers, has fast loading speeds, and works well on mobile. This leads to: Here are a few ways to boost your technical SEO for Shopify store: 

• Create logical internal linking with your menus. Make it easy for users and crawlers to navigate your site. 

• Submit your sitemap to Google Search Console. This helps search engines understand your site structure. 

• Optimize images to load quickly. Faster loading times improve user experience and SEO. 

On-page SEO for Shopify store 

When your keyword research is done and your site structure is ready, it’s time to optimize your two most valuable page types: product category pages and product pages. 

1. E-commerce Content Basics 

If you’re using Shopify, you already have some built-in SEO features like canonical tags, automatically generated sitemaps, and SEO-friendly title tags. But there are a few things you need to do manually. Make sure your title tags, meta tags, and descriptions include your keywords. Update the alt text for product images, and ensure file names have keywords. Choose your URLs wisely for blog posts, webpages, products, and collections. It’s to hire SEO experts to outsource these crucial steps. 

1. E-commerce Product Descriptions 

For e-commerce SEO, Google looks at your page content to decide which keywords to rank you for. If your product page has only a short description, Google doesn’t have much to work with. 

Copying descriptions from manufacturers leads to duplicate content, which is bad for SEO. Instead, write unique, detailed descriptions that engage readers. Hiring SEO experts will immensely boost your chances of nailing the product descriptions. 

1. Take Advantage of LSI Keywords 

LSI keywords are related terms to your main keyword. For instance, if you’re selling waterproof phone pouches, keywords like “IP68 waterproof,” “Touchscreen compatibility,” and “zip-lock closure” can be useful. These related terms help you create more comprehensive content that Google loves. 

1. Create Internal Links 

Keeping visitors on your site longer increases the chance of a sale. Use internal links to guide them to other pages. Make sure your anchor text includes the target keyword exactly. For quality linking, consider hiring Shopify developers who knows the trade well.  

Conclusion 

By picking the right keywords, improving your content, organizing your site well, and following Shopify’s SEO Strategies & tips, your site can climb the search results. This is especially important for transactional keywords. They bring in visitors who are ready to buy, quickly turning clicks into sales. And guess what? You could do all these without paying for ads.  

Finding a Shopify development company who have experts to build effective Shopify stores and take care of all SEO needs. Expert SEO team understands the ins and outs of e-commerce SEO and will help build tailored strategies to outrank your competitors and attract more buyers.